| Comment: wimpy pro-imperialist article quote 
              at the end (see box) is good however.
    Anti-U.S. 
              boycott could miss the target
 By Cam McGrathCAIRO
 Inter Press Service (IPS)
 May 9, 2002
   Moves to boycott American goods in Egypt could end up hurting Egyptian 
              businesses more than American interests. Egyptians are beginning to boycott U.S. brand names in a bid to 
              support the Palestinian people in their struggle against Israeli 
              occupation. ''We must do more for the Palestinians,'' says taxi driver Mohammed 
              Ali Rizqallah. ''Either we go to war with Israel or we use the economic 
              weapon. We are trying the second one, but if it doesn't work, we 
              will be forced to use the other.'' A boycott of Israeli products is already in effect. The government 
              has severed all ties with Israel except those diplomatic links that 
              help the Palestinian cause. Trade organisations like the Federation of Egyptian Chambers of 
              Commerce (FECC) have warned they will expel any members caught doing 
              business with Israel. Pharmacists, farmers and dock workers have 
              refused to handle Israeli products. The boycott is unlikely to harm Israel. ''The amount of trade with 
              Israel is tiny, so cutting economic relations is not really a big 
              issue,'' Samiha Fawzy, lead economist at the Egyptian Centre for 
              Economic Studies (ECES) told IPS. A boycott, she says, ''is more 
              of a moral or spiritual thing.'' Aware of the ineffectiveness of boycotting Israeli goods, Egyptians 
              have turned their attention to American businesses. Many say that 
              a change of consumer habits can force U.S. policymakers to rethink 
              their support of Israel. ''Boycott a product, save a Muslim,'' reads a poster at a Cairo 
              supermarket. Lists of American brand names are circulating in Egypt and other 
              Arab countries. McDonald's, Coca-Cola and Marlboro cigarettes are 
              prime targets. Many Egyptians have given up these brands in favour 
              of local alternatives and pressured their friends and colleagues 
              to do the same. Finnish mobile phone manufacturer Nokia recently found itself in 
              the category of ''foreign companies supporting Zionism'' after it 
              announced plans to upgrade Israel's cellular network. ''The huge Finnish telecoms giant is Israel's hireling, helping 
              to occupy territory and kill Palestinians,'' wrote Moustafa Bakri, 
              editor-in-chief of Al-Isbou weekly magazine. 
              
                | But the boycott campaign is largely missing its 
                  mark and hurting local businesses instead. An estimated 75,000 
                  Egyptians are employed in foreign brand-name franchises, many 
                  of which are Arab owned. Many of these operate under licence 
                  using local raw materials and labour. The boycott -- and in 
                  some cases acts of vandalism -- only end up hurting Egypt's 
                  economy. |      | ''Unemployment 
                    existsin Egypt with or without
 a boycott.
 Every job taken
 from an American firm
 will create an opportunity
 for an Egyptian
 or Arab firm"
 |  The 562 American fast food franchises in Egypt are the most visible 
              targets. They are seeing a sharp decline in business. Several McDonald's 
              and Kentucky Fried Chicken outlets have been vandalised during fiery 
              demonstrations. The Egyptian firm Manfoods holds a 40 per cent stake in McDonald's 
              Egypt, and the Orascom Group holds another 20 per cent. The companies 
              deny they are donating a part of their profits to Israel. They said 
              such allegations threaten ''the future and source of income of over 
              3,000 Egyptian workers.'' The Kuwait-based firm Americana, which holds the licences to Kentucky 
              Fried Chicken, Pizza Hut and Baskin & Robbins outlets in Egypt, 
              has reported a sales drop of 40 per cent since April. Company representatives 
              say that the restaurant names may be American, but everything else 
              -- capital, labour and raw materials -- is Egyptian. ''We must be careful to distinguish between American brand names 
              produced in Egypt (under licence) and products imported from the 
              U.S. so as to maximise the economic impact on America while minimising 
              its effect on us,'' says Hassan, a Cairo University student planning 
              a scaled-down boycott of select U.S. firms. Activist Manal Khaled says there is no distinction. Any American 
              company is fair game, she says, and Egyptian workers displaced by 
              a boycott should look at the bigger picture. ''Unemployment exists in Egypt with or without a boycott,'' she 
              says. Every job taken from an American firm will create an opportunity 
              for an Egyptian or Arab firm, she says.   |